Competitive Intelligence Launch Pad™ (Self-Paced) (CILAUNCH-SP)

Competitive Intelligence (CI) Essentials™


Competitive Intelligence Launch Pad™ (CI Launch Pad) is the foundation for developing a practical understanding of the tactics, tools and resources needed to create and implement a federal sector business development strategy and practice. This comprehensive lecture provides essential information neophytes and industry veterans can use to structure and execute effective marketing, business development and capture activities for a company of 1 or 100.

(This self-paced session includes 100 minutes of content and technical support related to classroom and content access. For an interactive learning experience, choose the 'Facilitator' version of this program from the course catalog.)

  • Welcome! Objective and About the Facilitator
  • Welcome to CI Launch Pad! (2min) sample
  • What's This Program About?
  • Getting Started (3min)
  • Understanding Information, Context, Knowledge and Intelligence
  • What is Competitive Intelligence? (6min)
  • The Business Development Life Cycle and Sales Pipeline Marriage
  • An Efficient, Accountable Process (9min)
  • Which Agreement, Contract and Contract Vehicle Types Matter to You?
  • What You Don't Know About Contracts Can Hurt You! (26min)
  • Ever Wonder About the 'Story' Behind Contract Numbers?
  • What You Don't Know About Contract Numbers Can Hurt You! (3min)
  • If You Don't Know DODAAC, How Do You Tell Your Customers Apart?
  • What You Don't Know About Agency ID's Can Hurt You! (9min)
  • This Will Turn A Lot of What You Know About 'Codes' On It's Head.
  • What You Don't Know About Classification Codes Can Hurt You! (14min)
  • Sizing Up Customers, Competition and the Marketplace
  • Assessing the Opportunity (9min)
  • Educate, Inform and Generally Create Awareness of Your Company
  • Getting the Word Out (6min)
  • Cultivating the Need (Budget and Authority)
  • Developing Need, Budget and Authority (4min)
  • Next Stop: Preparing to Bid (or No Bid)!
  • Preparing for Opportunity-Based Combat! (6min)
  • Share Your Final Thoughts With us?
  • Parting Thoughts on CI Launch Pad (Self-Paced)
Completion rules
  • All units must be completed